Bill
Linehan '87
Vice President , Marketing and Brand Alignment, Starwood Hotels & Resorts,
Worldwide
Bill,
an 18-year hotel and marketing veteran, began his association with Johnson & Wales
as a National Student Organization scholarship recipient for his work
with DECA. Today, he is responsible for marketing Starwood’s hotel
development, and branded expansion initiatives worldwide.
Prior
to joining Starwood, Bill was instrumental in the acquisition by Surburban
Franchise System, Inc., where he developed growth strategies that included
a new identity and positioning for Suburban Extended Stay Hotels. Previously,
he provided strategic planning and business development
within the hospitality industry for Radiant Systems. Bill’s
tenure in the hotel industry includes launching Staybridge Suites by
Holiday Inn, and serving in other sales and marketing roles with Hyatt,
Hilton
International and ITT Sheraton.
Bill received his bachelor’s degree from Johnson & Wales University
and earned his international executive master of business administration
from Lancaster University in England. He is the recipient
of six Adrian Marketing awards and one Golden Bell Public Relations award
from the Hospitality Sales and Marketing Association, International.
Bill is married with three children and is based in Starwood’s
White Plains, N.Y. corporate headquarters.
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