Lorraine
Nemyier '98, '00 MBA
Global Market Research Analyst & International Product Manager, Ipsen
Lorraine
Nemyier is a global market research analyst and international product
manager for Ipsen pharmaceutical company. Headquartered in Paris, Ipsen
currently markets over 20 medicinal products throughout the world, mainly
in Europe. Lorraine is part of the Corporate Strategic Marketing group,
and supports Ipsen’s endocrinology franchise.
She
is responsible for developing market research plans and providing the
organization with
data and analysis to support high quality business decisions for both
existing products and potential in-licensing opportunities.
Lorraine’s travels include Paris, as well as other exciting destinations across Europe and the rest of the world. Lorraine sits on an international product marketing committee, where she is responsible for leading all global marketing initiatives, including: core global branding, marketing messages and material, product positioning, medical publications, and symposia management.
Prior to joining Ipsen, Lorraine was a project manager at NFO Migliara/Kaplan, a healthcare consulting firm located in Princeton, N.J. At M/K, she was responsible for managing both qualitative and advanced quantitative market research for major, worldwide pharmaceutical companies.
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